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Viral Marketing Values Report

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 An Excerpt:  Failing to keep existing customers satisfied can spell big trouble for e-businesses, since research indicates that word-of-mouth…or word-of-mouse… referrals
contributes to building a regular customer base more than search engines ever
hoped to. 

Not only that… viral marketing is a two-way street. The news that your e-
business did not deliver as promised travels like a speeding bullet and twice as
fast as the speed of light. 

Nearly twice as many regular users of an e-business site say that they first
visited after being referred by friends or relatives, rather than reaching the site
via a search engine.


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